Hygiene Twenty Two

Client:

hygiene twenty two

Overview:

Hygiene Twenty Two was created when 2 Marine Corps vets collaborated on one common frustration - the lack of clean hygiene products in the field. Named after the charity Mission22, Hygiene Twenty Two gives back a portion of their proceeds to initiatives helping veterans in need.
Their brand embodies bravery, masculinity, and wilderness elements.

Branding Process

The traditional "manly man" or lumberjack - rough around the edges, handsome and bold, with long, flowing, thick hair and full facial hair. His weathered skin represents a wilderness element.

Concept B

A skull with a healthy and full head of hair. Skulls are often used in the military to represent fearlessness and commitment. This concept carries out a darker, gothic element.

Concept A

Concept A Revision

The client requested a stronger brand presence and a monochrome version for concept A

Services:

Branding, Packaging Design